- BEHIND THE SCENES -​

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Pam and the team were truly a pleasure to work with! They reached out to us during the pandemic needing a more personal way to connect with their clientele when most real estate transactions were taking place virtually.

 

Still today, introduction videos like these work beautifully to start your relationship with your clients in a way where they can see your face, hear your voice, and get a feel for your personality.

 

Because people want to work with people they like! 

 

This type of content is powerful because potential clients are more likely to choose to work with you when they know who you are, and can get a sense of your personality and professional style.​

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- THE PRODUCTION -​

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This project was written, shot, and edited by Burdock Creative. Before filming, we met with the DeCourcey team to learn as much as we could about them in order to write scripts for each of the team members.

 

There was a short revision process to make sure everyone was happy with their video's script, and then we lined up two shoot dates - one day meeting at their company office, and one day staging a listed property. On these film days we captured all the assisting visuals ("b-roll") that would compliment and emphasise the story being told through the interviews.

 

Seeing is believing, so showing the team working and laughing together was important to solidify the points made in the narrative about how much the team assists each other, and enjoys each other's camaraderie.

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From there, we got to work editing each video, which were all sent in for further reviews and feedback by the team before finalizing finished edits you see above!

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- THE RESULT -

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DeCourcey & Company now has a beautiful team introduction video for their social media and their "About Us" section on their company website. From there, viewers can learn more about each team member from their individual videos, which will live on their "Meet the team" page, and in each member's email signature.

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